Nueva app para móviles iPhone/Android de Virtway con Realidad aumentada

Posted on October 5, 2011 by Natasha Moskalenko

La Realidad Aumentada (RA), en inglés Augmented Reality (AR), es una nueva tendencia tecnológica que pretende ayudarnos a interpretar mejor el mundo que vemos.

Básicamente toma la realidad y a ésta le añade (de ahí lo de aumentada) una parte virtual que la complementa.

Para lograr esto, es necesario disponer de un dispositivo que capture en tiempo real imágenes y que combinadas con otro software, permita luego la adaptación de esa realidad para enseñársela al usuario modificada o adaptada según lo que se pretenda con la aplicación.

Esta doble premisa de captura de imágenes y posibilidad de procesar aplicaciones que manejen esas imágenes se combina a la perfección en los dispositivos móviles de última generación (smartphones) que disponen de sistemas operativos especialmente diseñados para el uso de aplicaciones o programas (las famosas Apps) desarrollados para complementar las funcionalidades iniciales del teléfono (cámara, pantalla, GPS, conexión a internet, altavoz, etc).

En el caso particular de las aplicaciones de realidad aumentada, aprovechan la cámara del teléfono para mostrarle en tiempo real esa misma imagen que está viendo el usuario pero con “extras”. Esos extras pueden dar así al usuario una visión aumentada de la realidad con fines informativos, educativos, lúdicos, de marketing, etc, etc.

Virtway (Grupo Índigo) como contrastada empresa TIC especializada en combinar entornos 3D, aplicaciones móviles y servicios web ha desarrollado en colaboración con W|S Soluciones, una App (en versiones para iPhone/iPad/Android) para complementar la campaña de marketing de Vodafone “Benditos Malvados” centrada en un visión divertida de los “chicos malos” de la escudería MacLaren-Mercedes (Hamilton y Button)

Imagen de Bendita Licencia

En este caso la App en concreto se denomina “Bendita Licencia” donde podrás sacarte tu licencia de Bendito Malvado mediante un hilarante examen teórico y un examen práctico no muy ortodoxo al mando de todo un MacLaren-Mercedes.

Además de esto y como ejemplo de innovación y aplicación de las técnicas de realidad aumentada, incorpora una funcionalidad que permite probarte de forma virtual un casco oficial de piloto que se ajusta perfectamente a tu fisionomía. Así podrás sentirte por momentos como un verdadero piloto de Fórmula 1™.

captura de imagen con realidad aumentadaCaptura de imagen con realidad aumentada

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Posted in AR, Mobile | Tagged , , , , , , , | 1 Comment

Virtway’s fun but very Serious Games

Posted on April 13, 2011 by Natasha Moskalenko

I mentioned that games development is one of the main focuses we have at Virtway.  Last time I wrote about Meatball Marathon, our new iPhone game.  We like games not only for fun, but for learning as well!  Since in serious gaming Virtway already has lots of achievement, and numerious projects and ideas to talk about, I have decided to make a separate blog about it which you can acess by following this link.

Now, to help you understand what serious gaming is about, let us get clear with the difinition of it.  As Wikipedia has it, “A serious game is a game designed for a primary purpose other than pure entertainment. The “serious” adjective is generally prepended to refer to products used by industries like defense, education, scientific exploration, health care, emergency management, city planning, engineering, religion, and politics.”  This is exactly what we do at Virtway, our products – both Virtway World for creation of virtual worlds and serious games – are a perfect fit to be used in training by the above mentioned industries.  Then Wikipedia continues with the definition “Serious games are designed for the purpose of solving a problem. Although serious games can be entertaining, their main purpose is to train, investigate, or advertise. Sometimes a game will deliberately sacrifice fun and entertainment in order to make a serious point.”

OK, the last sentence is the part that is not true about Virtway´s product.  We stand against sacrificing fun!  There is always a way to make game learning interesting and engaging, challenging and educative at the same time.  And our products still make a very serious point!

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Posted in Meatball Marathon, Serious Games, Virtway World, iPhone app | Leave a comment

Meet Snacky G from Meatball Marathon

Posted on March 30, 2011 by Natasha Moskalenko

We´re not only about serious business, at Virtway we do try to find ways to combine fun and business, work and play.  Another prevailing direction we have is also development of games, both serious and not so much.

Just last month Virtway released its third iPhone game, Meatball Marathon.  It´s a nice cartoony style game with an exciting running, jumping and swinging.  Our designer had quite a bit of fun developing an image of a main character – Snacky G.  He may only look like a simple guy, but there´s a whole story behind his mission of saving the world from junk food!  To find out – check out the game on the AppStore and game´s website.  Fun gameplay and easy to use controls in a fast paced excitement make the game enjoyable by a diverse user audience. One of the most exciting features is users´ ability to customize game levels or create and submit their own with online editor. Finally, playing games can also bring money: if a level gets bought by others Virtway shares revenue with a developer!

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Posted in Indigo, Meatball Marathon, iPhone app | Leave a comment

iPad 2 release opens new marketing opportunities

Posted on March 29, 2011 by Natasha Moskalenko

Apple keeps surprising with new and impressive technology (which helps us keep surprising you in return); this time the world is presented with iPad 2.   Again, Apple found a lot of things to change, update and improve.  This is particularly good news for us – as a developer we appreciate working with the new features of the device and enjoy its speed and functionality.  It is even better news for our customers as they have just been given another powerful tool to promote their company (if combined with Virtway World technology).

We are excited with a new device because, first of all, of its new memory and processor.  iPad generation 2 is equipped with a doubled RAM that runs two times better and an improved processor which is over twice as fast as the previous device.  With these new updates a user can handle and enjoy more complex applications, run more things in the background and a get a faster response overall.

Our technology to create virtual worlds – Virtway World – is multiplatform which means it’s available on PC, Mac, iOS and (soon) Android.  It’s not the only distinctive feature of the technology; the second strongest characteristic is the quality of graphics VW provides.  That is why we’re excited to see graphics capability in a new iPad 2!  It nine times outperforms its predecessor, frame rates are just incredible.  In case of Virtway World projects all of these new updates will help our clients and their users have even more enjoyable process of using the virtual world.  Just imagine how cool and prestigious would a company’s own Virtway World application look on a new smart and sexy iPad 2.

With iPad 2 our customers are also given new marketing opportunities in using their virtual representations.  iPad was a big success and now has even more potential, with a new device the user audience is definite to grow in times and will help us reach out to even more people.  Thanks to Apple and their innovation, Virtway has enabled an access to cost-free business opportunities for its customers.

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Posted in Indigo, Marketing, Virtual World, Virtway World | Tagged , , , , | 2 Comments

Hello world!

Posted on November 11, 2010 by Natasha Moskalenko

We — Virtway — are an independent division of the Índigo group, born to respond to the growing need for virtual simulation.  Based in the beautiful city of Oviedo, Spain, company is a leader in IT and creative capacities with 3D simulation, web and mobile solution projects developed.

We plan to blog regularly, mainly about what we do and how we do it, and will also try to provide useful and interesting pieces of information about relevant industries and products, or just anything we might consider fun to share!

A main author will be Natasha Moskalenko (myself), I am engaged in sales and marketing for the company. The exciting part is that we can communicate with you in 3 languages: Spanish, English and Russian.  However, from time to time you´ll find posts from other team members, like our technical experts, and with them I can´t guarantee fluency as programmers sometimes communicate in a language known only to some specific circles.

Having a decade of experience and dozens of projects completed, our multi-disciplinary team is constantly overwhelmed with new ideas and developments that we are looking forward to sharing with you!  We encourage you to leave us your opinion and feedback!

Thanks for reading, and talk to you in the next post!

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Posted in Indigo, Uncategorized, Virtual World | 2 Comments